Levi's Commuter Workspace
Pop-Up Store & Event
Levi's Commuter is a product line developed for urban cyclists, designed to support their everyday journeys and active lifestyles. To introduce the collection and strengthen its connection with the cycling community, a temporary Commuter Workspace was created in Bangkok, combining a pop-up retail concept, bicycle service station and community gathering space.
The central design idea was inspired by the concept of luggage — a symbol of mobility, convenience and adaptability. This translated into a compact and multifunctional spatial system featuring oversized luggage-inspired structures that could be folded and unfolded to accommodate product displays, stock storage and bicycle equipment. Once opened, the structures also revealed additional functions, including a concealed fitting area. Flexible information panels and communal tables completed the space, creating an adaptable environment for both retail and social interaction.
The workspace concept was further brought to life through the Commuter Workspace Launch Party, transforming the venue into a bicycle garage-inspired gathering space. Designed as a new meeting point for urban cyclists, the event combined product presentation with music, creative workshops and community activities, including live performances, denim customisation, screen-printing workshops and free bicycle maintenance.
A dedicated bicycle parking and showcase area was also integrated into the venue, encouraging visitors to arrive by bike and making cycling an essential part of the overall experience.
Together, the pop-up store and launch event created more than a temporary retail space. They established a community-oriented brand experience that connected product, lifestyle and culture, bringing the spirit of Levi's Commuter to life.
June 2015 – Pop-Up Store
April 2015 – Launch Event Venue: Bangkok, Thailand
Client: Levi's Thailand
Agency: U-Dox Creative Agency
Image Credits: Levi's Thailand
