G-SHOCK
Culture Shock Party
To celebrate the launch of the new Master of G series, Casio G-SHOCK Thailand hosted the Culture Shock Party, bringing together G-SHOCK fans for an immersive brand experience. The event introduced three collections — Gulfmaster, Mudmaster and Gravitymaster — through the central concept of a musical sound battle.
Each collection was represented by a distinct music genre and corresponding visual identity, translating the characteristics of the watches into three different immersive environments. My contribution focused on the Ice Rock concept, developing a series of geometric polygon sculptures to serve as the main surfaces for 3D projection mapping. Inspired by the irregular formations of natural ice, the design explored multiple faceted panel shapes, ensuring that each surface had a unique geometry to create an organic and dynamic sculptural composition.
The design process involved extensive iterations and close collaboration with the projection-mapping and construction teams to coordinate the geometry, projection surfaces and physical structures, ensuring that the final installation worked as one integrated visual experience.
April 2017
Venue: Oasis Garden, Rama 9, Bangkok
Agency: U-Dox Creative Agency
Image Credits: Siam2nite, U-Dox
