ELLE Festival
The Park with Style
ELLE, ELLE Men and ELLE Girl Thailand joined forces to create a fashion and lifestyle festival, bringing together fashion enthusiasts for a celebration of style, creativity and entertainment.
The main design challenge was to accommodate a wide range of activities within a limited outdoor space while maintaining a clear circulation flow and a cohesive festival experience. Beyond fashion shows and retail areas, the programme included games, music, food and a carousel, all integrated into a shared environment inspired by the festival's distinctive fashion theme.
An overlapping spatial concept was developed to maximise the available area and allow multiple activities to coexist. The fashion catwalk was elevated above the retail and game areas, making efficient use of the vertical space while providing clear views of the runway performances. The layout was carefully planned to guide visitors through the different zones and create a continuous flow throughout the festival.
Given the temporary nature and limited installation time, the main structures were designed using lightweight scaffolding combined with PVC fabric. A vibrant colour palette was introduced to reflect the energy of the summer season and establish a bold, playful identity for the fashion festival.
April 2016
Venue: Parc Paragon, Siam Paragon, Bangkok
Agency: U-Dox Creative Agency
