ELLE Men
Men with Style
ELLE MEN Thailand, an urban lifestyle magazine for men, collaborated with Central Department Store to curate a selection of essential and statement pieces representing contemporary men's style. The project aimed to create an engaging retail experience that brought the magazine's editorial perspective into a physical shopping environment.
The initial concept explored a series of structured display frames, with products organised according to different levels and categories. Each frame presented a carefully selected item, creating a layered composition that allowed customers to view the products through a unified perspective. For example, footwear was positioned at the lower level, while accessories such as caps were displayed above, creating a clear visual hierarchy.
Following the initial concept development, the design evolved into a more interactive retail experience using simple box structures. The space was divided into two complementary zones.
One side recreated the visual language of a magazine editorial, presenting selected products against styled backdrops inspired by fashion photography. Customers could interact with the displays, try the featured items and take photographs to share on social media.
The other side was designed as a walk-in wardrobe, allowing customers to explore and select curated products while experiencing a more personal styling environment. Decorative elements and visual merchandising completed the space, bringing together editorial storytelling, product presentation and customer interaction.
The result was a retail concept that transformed fashion editorial content into an immersive shopping experience, connecting the inspiration of a magazine with the everyday experience of discovering personal style.
May 2015
Venue: Central Chidlom, Bangkok
Client: ELLE Men Magazine Thailand
Agency: U-Dox Creative Agency
