CYBEX Rockstar by Alec Völkel
Inspired by the rebellious spirit of Rock ’n’ Roll and the creative collaboration with musician Alec Völkel, the visual merchandising concept translates the collection's bold character into a distinctive retail experience. Drawing from its signature red leopard print, metallic gold accents, decorative patches, pins and punk-inspired chains, the design direction reinterprets these iconic elements into a strong visual language for window displays and point-of-sale materials.
Through bold graphic compositions, contrasting textures, statement details and expressive material combinations, the concept captures the energy and attitude of the Rockstar identity. The design creates an eye-catching retail environment that balances the playful character of the collection with the premium positioning of CYBEX Platinum.
The result is a distinctive retail expression that brings the spirit of Rock ’n’ Roll into the world of CYBEX, transforming the collection's visual identity into an engaging window display and in-store experience.
